Case iugu

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[{"selector":"#anim-424675d1-7081-4090-9ec7-b794f647f6e1","keyframes":[{"offset":0,"transform":"translate3d(0, -262.61576%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.29,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.45,"transform":"translate3d(0, -73.84755171200001%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.61,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.71,"transform":"translate3d(0, -25.106066656000003%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.8,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.85,"transform":"translate3d(0, -9.427905784000002%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.92,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.96,"transform":"translate3d(0, -4.0968058560000005%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":0,"duration":1200,"fill":"both"}] [{"selector":"#anim-90f843c7-d9b8-4432-afd0-b4ba0969de22","keyframes":{"opacity":[0,1]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ef00ec08-5a3c-44e3-8752-40c197b5f456","keyframes":{"opacity":[0,1]},"delay":1200,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] O que faz com que o time de Comunicação da Raccoon tenha resultados tão incríveis? A cultura de se aperfeiçoar e buscar, cada vez mais, aprendizados transformadores.

[{"selector":"#anim-d3c6ab33-24c2-4a76-b168-35a99714cd04","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":500,"fill":"forwards"}] [{"selector":"#anim-27c29fb9-558c-498b-a202-7c36ac53b78c","keyframes":{"opacity":[0,1]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f3fe5b49-7437-4de4-ae01-97aaa44e2d71","keyframes":{"opacity":[0,1]},"delay":1200,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ff508d4c-f8b3-4927-b6d8-064059e481ee","keyframes":{"opacity":[0,1]},"delay":1400,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Logo que a nova ferramenta, foi lançada no Brasil, a Raccoon “arregaçou as mangas” e buscou entender esse formato de conteúdo tão inovador. Google Discover

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[{"selector":"#anim-7f5b67f3-9c17-4796-bdef-150eff2c5358 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, -3.498134183893595%) scale(0.746268656716418)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":8000,"fill":"forwards"}] [{"selector":"#anim-ec9c378c-469e-4808-a7c0-a6b99a88f89a","keyframes":{"transform":["translate3d(-123.1579%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-366d5de5-c5a6-4acd-9fdf-334b01fb2d17","keyframes":{"transform":["translate3d(-123.1579%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e38cdd67-e167-4019-9070-a2b9ef0a7a92","keyframes":{"opacity":[0,1]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7a043038-656b-4745-be3e-9b0863087f7a","keyframes":{"opacity":[0,1]},"delay":1200,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] A iugu foi o primeiro cliente Raccoon que topou embarcar conosco no universo do Google Discover e dos Web Stories E isso não podia ter dado mais certo!

[{"selector":"#anim-53aa4a4c-3df9-457a-a7f5-bdf81b9bd896 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 4.215378005223575%) scale(0.7194244604316546)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":8000,"fill":"forwards"}] [{"selector":"#anim-09f5486a-7afc-469d-b82c-65d3a73a96fe","keyframes":{"transform":["translate3d(-123.1579%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5e4ef2da-e0fe-47b1-8315-80aa477511f1","keyframes":{"transform":["translate3d(-123.1579%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cf9134bc-700d-4f51-9d5e-4463538e14ea","keyframes":{"opacity":[0,1]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b66ed470-2caa-453c-bf5b-01b00c48cddf","keyframes":{"opacity":[0,1]},"delay":1200,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Para iniciar os testes, os times de Marketing de Conteúdo, criação e Desenvolvimento uniram forças para desbravar o Google Discover. O que alcançamos com isso?

[{"selector":"#anim-da3672c6-ebd6-489d-826e-83698d712710","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":600,"fill":"forwards"}] [{"selector":"#anim-3ef31daf-1014-4426-8720-34c9f6188b2b","keyframes":{"opacity":[0,1]},"delay":800,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8d18aa2d-895c-47c1-bedb-8780f748931d","keyframes":{"opacity":[0,1]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] nas sessões orgânicas do site no mês de maio Aumento de 689,45%

[{"selector":"#anim-b24f2dd3-ab9a-4eee-b54c-f11d06c1a5dd","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":600,"fill":"forwards"}] [{"selector":"#anim-54f0bb4c-de91-4c5c-b0e4-5bcf90ee10e9","keyframes":{"opacity":[0,1]},"delay":800,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a51c87ab-5c50-4648-9c0d-a576eeb5d7f8","keyframes":{"opacity":[0,1]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Mais de 21 milhões de impressões no site no mês de maio, sendo responsável por 91,3% do total

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[{"selector":"#anim-6df0d23f-e15a-4e66-9df9-1cd550e014ac","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b2f601ca-773a-4b8e-b39c-a2192e5dc0df","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6067443b-ece9-419f-8267-4e93d6c5370e","keyframes":{"opacity":[0,1]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fb2df857-5f5a-4800-bf62-6c696000a013","keyframes":{"opacity":[0,1]},"delay":1200,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0329e441-d3e2-46d4-8e2c-dce4231dee94 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-6.374616617787786%, -0.11160577601648798%) scale(0.8403361344537815)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":13000,"fill":"forwards"}] Alinhando uma estratégia de branding + performance, as equipes da Raccoon e iugu conseguiram gerar um valioso impacto para a marca frente ao mercado. Trazendo muita visibilidade de forma orgânica, sem nenhum investimento em impulsionamento ou mídias de performance.

[{"selector":"#anim-52bc912b-f6d8-4842-89c3-721283ded98f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-352a9319-3b62-4801-a8ee-92ef58251fd2","keyframes":{"opacity":[0,1]},"delay":800,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f91ff95b-5c5c-450f-b857-1ae6d5dc7c1b","keyframes":{"opacity":[0,1]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Clique e veja mais sobre estratégias de Marketing Blog Raccoon